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Video Tips to Improve Results!

keystone 8mm model B8

Image by B.S. Wise via Flickr

Video Marketing is the cutting edge! We are always looking for amazing new ways to “get 'R done!” We are always chasing that new and fresh idea that is just now coming on the Business Marketing scene. It is rather amusing, if you watch these sorts of things.

For some reason we think that “next best thing” has to give us better results than those endeavors we are now pursuing. I think that is basically a lack of trust in our own judgment.

It reminds me of “Acre of Diamonds” by Russell Conwell, the classic! In that story the main character of the story sells all and sets out on a search to find his fortune. The new owner of his property discovers a vast Diamond mine right there in the back yard!

This is one of the principals that McDonald's was built on. Do it the same way, over and over again! Cookie Cutter! It is the Secret of Business. However, we done want to admit it! It could be that the monotony causes us to “look around!”

It is big news, but few seem to believe it, video is the only segment of digital media that is growing. In fact it is exploding!

There are many reasons for producing a video to market your produce or service, but here are some video tips and ideas on how to “do it better!” Look at this:

YouTube advises that the first 15 seconds of your video are the most important. Other estimates show that 20% of video consumers click away within 10 seconds. The best and only way of improving this is by experimenting with options, but also making an impact within those first few seconds of a consumers attention span. Talk with various producers about different video styles. Try animation, interviews and profiles; analyze what is getting the most clicks.
And research! Did you know that, according to the latest ComScore report, live streaming is watched 7% longer than average video? The more time you have, the more likely your consumer will build a positive impression….More at Tips for Online Business Videos | Business 2 Community

Video tips for interviewing people are always helpful. An interview about “how to do it better” or a testimonial about how your business, produce or service is so powerful! Very beneficial! Comes under that category of Social Proof.

It is well worth your time as a Small Business Owner or Entrepreneur to adopt this strategy early, because your competition is defiantly investigating and implementing this outstanding technique. Try it, you will like the results!

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