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Why is Google+ Important for Local Businesses?

my brio trains: the long goodbye

Image by woodleywonderworks via Flickr

Google Plus, sometimes referred to as Google+, is the “new guy on the block!” Many are trying to grasp the significance of the platform.

In short, it is the secret sauce for rankings on Google. It is important to become an expert on this Social Media Platform!

Here is the scenario: Every day, really every minute, someone is “searching” for the products or services Your Business provide. It is highly unlikely that Your Business is the only Business in the world that provides such services! So it is very important that Your Business is easy to find!

The traditional method of being found is to have a Prime Location for Your Business. Then barrage the community that you are located in with traditional advertising. TV, Radio and Newspaper advertising demanded a big budget. We told ourselves that was just the cost of doing business!

Well, that is not how consumers “do it” any longer. Studies have show that over 80% of the tie, the modern consumer, heads to the internet to “search” for what they need! The time and cost of just the fuel to “find you” is resolved by letting our “fingers do the walking.” 

That “walking” is on the internet, we don't use the Yellow Pages Telephone book much anymore.

That is why Google+ is important to Your Business! You see Google lets You have a “Business Page”, as part of Your Google+ page. These can be considered Google+ Local Pages. This helps Your Business with the Google+ Local Search that consumers are doing (right now, even! They are looking for your product or service!) to solve their problem.

This is the secret sauce, many business are not even think about this! Here look at this:

When you start out to Optimize Your Google Plus Local Business Listing, Start with the End in Mind

We know it in our knower, but as marketers it is easy to forget. Every marketing decision is going to cost time and treasure. That time and treasure has many pulls on it, and not just within the marketing department. Any time spent on finding the secrets to ranking on page 1 for Google Places or optimizing the effort on Google Plus Local Business is time that could be spent with clients, employees, or, what a concept, family and friends….More at Google Plus Local Business Expert On the Importance of Goals 

It would be ridiculous to think the Google is not using the information on these pages to present a more relevant search for those that are looking for the products or services that Your Business provides to Your Clients.

This is the reason that Your Business must consider Google+ Local SEO, starting with Your Google+ Business page. Google gets over 80% of the online searches. So make it easy for Google to present Your Business as part of the information returned to the person that has a problem they are trying to solve right now and they are looking online for a Business that can solve their problem!

Isn't that what marketing is all about? Get the word out!

Look at what they are saying on Twitter:




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google plus local pages
google plus local seo
google plus local search

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